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FINANCIAL TECHNOLOGY (FINTECH) STARTUPS AND WHAT THEY DO

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Fintech start-ups are companies that simplify customers experience of new and existing financial products. These financial technology (FinTech) startups started to gain footing in the market and attract investors after the 2009 financial crisis.  The term "Fintech" is an umbrella term for the emerging global fintech market . These are various startup businesses that combine finance and technology to offer products and services in the finance and banking sector. This article presents nine categories of fintech startups and what they do to simplify customers experience of new and existing financial products. Although some of their services are not necessarily new. However, they make use of existing systems and data to transform financial services in a more efficient manner. Overall, fintech start-ups help to simplify customers experience when using financial products. They achieve this by using evolving innovations such as mobile technologies, blockchain , artificial intelligen

SMALL BUSINESS EXPORT - FOUR THINGS YOU SHOULD KNOW

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This article explores four important things small businesses considering foreign markets should know. Most small businesses which in the past had depended on their domestic markets, would view exploiting foreign markets with fear.  This article discusses four things small businesses considering foreign markets should know. The number of small businesses working across multiple countries has been growing. Many are also considering exploiting foreign markets. By establishing transactions, partnerships, and operations in foreign countries, small businesses  in Nigeria can open access to new markets and sometimes less costly sources of labor.  Gains can also be made because such moves can expose small businesses to new product and service ideas, and new technologies.  Here are four things small businesses should know when considering doing business abroad: 1.      SMALL BUSINESS EXPORT - KNOW THE MARKET Small business export - four things you should know. Small businesses need to know the

SIMPLE CUSTOMER LIFETIME VALUE ANALYSIS

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Simple customer lifetime value calculations for small business owners. Customer Lifetime Value is an estimate of measure of the total worth to a business of its relationship with a particular customer. Customer lifetime value analysis is a useful tool for businesses that sell goods or services.  It helps in estimating future revenue each customer can bring to your business.  By analyzing customers purchasing history, you can use it to analyse and determine your long term customer strategies. In this post, we'll look at benefits of customer lifetime value analysis and how to make simple customer lifetime value calculations. Finally, how to use a custom function on Google Sheet to calculate customer lifetime value. Benefits of customer lifetime value analysis  When the customer lifetime value analysis is done properly across the database, it can help businesses in the following ways: To improve market segmentation  Customer lifetime value can help to improve market segmentation. For

HOW TO USE WHATSAPP BUSINESS TO DRIVE SALES

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How to use WhatsApp Business to drive sales through its integration with Facebook Page Shop. Small business owners are always looking for ways to make work easier. That is, to manage their time well and be able to schedule tasks appropriately. WhatsApp Business allows for easier communication with customers. The WhatsApp Business is a free and useful tool for small business owners. It offers a cost-effective way to help you get more sales and grow your business. So, you're looking for ways to get more sales right?  This post looks at the features of WhatsApp Business that help to make doing business easier for small businesses. It also shows how you can have a Facebook Shop and sell through WhatsApp Business. Is WhatsApp Business a supported application or a third party application? The WhatsApp Business is a supported application and not a third party application. It is actually a cross-platform service owned by Facebook. Why should I use WhatsApp Business to drive sal

AUTHENTICITY AND NEGATIVE REVIEWS ON GOOGLE

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This article looks at authenticity and negative reviews on Google. Online reviews or electronic word-of-mouth, impact consumers attitudes and their buying decisions. Electronic word-of-mouth can make or destroy a business. Therefore, they should be handled properly. This post explores how small businesses can build authenticity by embracing and managing negative online reviews on Google. What is authenticity? Authenticity refers to how a business builds and maintains a consistent voice and image throughout all its channels and customer interactions. It is about being and staying true to who you are in your business offerings. In addition to offering excellent and affordable products. By rendering authenticity, a business helps its consumers make sense of the virtual world that has become a reality - whether one likes it or not. Consumers and business-to-business customers want to buy goods or services that conform to what they perceive or depict as being authentic. They want t

HOW TO USE GOOGLE MY BUSINESS TO DELIGHT CUSTOMERS

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How to use Google My Business to Delight customers. Google My Business  is a useful tool for customer engagement.  This article looks at ways small businesses can use this free tool  to delight their customers. It takes a customer-driven business to delight customers. A customer- driven business is one that is outside-in. The development of its products and services starts from the needs, wants and desires of its customers. Ways small businesses can delight customers using Google My Business Every serious business should seek to delight their customers. Being customer focussed is beneficial to every business. When customers are happy, the business does well. Although it is good to satisfy your customers. However, a delighted customer becomes a loyal customer because they would come back again and again. Delighted customers would provide free word-of-mouth marketing for your business. Among all the things a business can do to delight its customers, improving the quality of its

CUSTOMER LOYALTY PROGRAMS AND PROVIDERS FOR SMEs

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Types of customer loyalty and loyalty programs solution providers for small and medium businesses. This article is a practical guide to customer loyalty and customer loyalty programs. It is useful for entrepreneurs and small and medium business owners looking to build customer loyalty. It consists of three parts that look at: Firstly, what is customer loyalty and the different kinds of loyalty. Secondly, we'll look at different loyalty programs entrepreneurs can adopt for their businesses. Thirdly, we present a list of customer loyalty platforms in Nigeria and what they offer small businesses. What is customer loyalty? Loyalty involves being committed to something. Customer loyalty involves the attraction and the committment of a customer to your business. Building customer loyalty involves initiating a specific activity that attracts a customer to your business. In addition, it involves providing enriching experience that delights the customer above and beyond the bas