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SIMPLE CUSTOMER LIFETIME VALUE ANALYSIS

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Simple customer lifetime value calculations for small business owners. Customer Lifetime Value is an estimate of measure of the total worth to a business of its relationship with a particular customer. Customer lifetime value analysis is a useful tool for businesses that sell goods or services.  It helps in estimating future revenue each customer can bring to your business.  By analyzing customers purchasing history, you can use it to analyse and determine your long term customer strategies. In this post, we'll look at benefits of customer lifetime value analysis and how to make simple customer lifetime value calculations. Finally, how to use a custom function on Google Sheet to calculate customer lifetime value.

Benefits of customer lifetime value analysis  When the customer lifetime value analysis is done properly across the database, it can help businesses in the following ways:
To improve market segmentation 
Customer lifetime value can help to improve market segmentation. For example…

HOW TO USE WHATSAPP BUSINESS TO DRIVE SALES

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How to use WhatsApp Business to drive sales through its integration with Facebook Page Shop.
Small business owners are always looking for ways to make work easier.That is, to manage their time well and be able to schedule tasks appropriately.
WhatsApp Business allows for easier communication with customers.
The WhatsApp Business is a free and useful tool for small business owners.
It offers a cost-effective way to help you get more sales and grow your business.
So, you're looking for ways to get more sales right? This post looks at the features of WhatsApp Business that help to make doing business easier for small businesses.
It also shows how you can have a Facebook Shop and sell through WhatsApp Business.

Is WhatsApp Business a supported application or a third party application? The WhatsApp Business is a supported application and not a third party application.
It is actually a cross-platform service owned by Facebook.

Why should I use WhatsApp Business to drive sales as a small…

AUTHENTICITY AND NEGATIVE REVIEWS ON GOOGLE

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This article looks at authenticity and negative reviews on Google.
Online reviews or electronic word-of-mouth, impact consumers attitudes and their buying decisions.Electronic word-of-mouth can make or destroy a business.Therefore, they should be handled properly.
This post explores how small businesses can build authenticity by embracing and managing negative online reviews on Google.

What is authenticity? Authenticity refers to how a business builds and maintains a consistent voice and image throughout all its channels and customer interactions. It is about being and staying true to who you are in your business offerings.
In addition to offering excellent and affordable products.
By rendering authenticity, a business helps its consumers make sense of the virtual world that has become a reality - whether one likes it or not.
Consumers and business-to-business customers want to buy goods or services that conform to what they perceive or depict as being authentic.
They want their pur…

HOW TO USE GOOGLE MY BUSINESS TO DELIGHT CUSTOMERS

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How to use Google My Business to Delight customers. Google My Business is a useful tool for customer engagement. This article looks at ways small businesses can use this free tool to delight their customers.
It takes a customer-driven business to delight customers. A customer- driven business is one that is outside-in. The development of its products and services starts from the needs, wants and desires of its customers.

Ways small businesses can delight customers using Google My Business Every serious business should seek to delight their customers.
Being customer focussed is beneficial to every business.
When customers are happy, the business does well.
Although it is good to satisfy your customers. However, a delighted customer becomes a loyal customer because they would come back again and again.
Delighted customers would provide free word-of-mouth marketing for your business.
Among all the things a business can do to delight its customers, improving the quality of its products and s…

CUSTOMER LOYALTY PROGRAMS AND PROVIDERS FOR SMEs

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Types of customer loyalty and loyalty programs solution providers for small and medium businesses. This article is a practical guide to customer loyalty and customer loyalty programs. It is useful for entrepreneurs and small and medium business owners looking to build customer loyalty. It consists of three parts that look at:
Firstly, what is customer loyalty and the different kinds of loyalty.
Secondly, we'll look at different loyalty programs entrepreneurs can adopt for their businesses.
Thirdly, we present a list of customer loyalty platforms in Nigeria and what they offer small businesses.

What is customer loyalty? Loyalty involves being committed to something.
Customer loyalty involves the attraction and the committment of a customer to your business.
Building customer loyalty involves initiating a specific activity that attracts a customer to your business.
In addition, it involves providing enriching experience that delights the customer above and beyond the basic image an…

GOOGLE MY BUSINESS GUIDE FOR SMALL BUSINESS OWNERS IN NIGERIA

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TIPS FOR STARTING SMALL BUSINESS IN NIGERIA FOR ENTREPRENEURS

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Tips for starting a small business in Nigeria for entrepreneurs.This article presents tips for starting a small business in Nigeria. These are aspects you should consider as an entrepreneur. From when planning your business to when the customers walk in.
In addition, you'll want to consider the tips offered for making business pitch to potential funders.
PLANNING YOUR SMALL BUSINESS The planning stage is very crucial when starting a small business. Be prepared to change direction. Nobody ever gets it right in their first attempt. If your business is trying to solve a problem. Understand the problem you are trying to solve. In addition, target the audience you are trying to solve the problem for and start now. The same applies if you are developing a new product. Start early and experience the entrepreneurial journey. The right time to start is now whether you are under 20 or 30 or even under 50. As a business owner, you are not working according to chronological age, to meet a …